MV Review- Got7 Get Positive in "Just Right"

K-pop's focus on visuals can be both a blessing and a curse to fans: on the one hand the flawless idols mean there's an endless amount of eye-candy, on the other it can be a little intimidating to be bombarded by such good-looking people, and it's all too easy to compare yourself to them. Enter Got7 with their new single "Just Right".

Casting a girl just entering her teens was a smart move, if she was older it just be effective.

The MV of "Just Right" shows miniature Got7 members dancing around in the room of a young girl who seemingly lacks self-confidence because of her appearance, assuring her that her flaws are fine and she's lovely the way she is. A bit of an odd concept perhaps, but one that suits the group very well. The dance is just as bonkers, and seeing the girl joining in with the dance towards the end is a laugh. It's commendable that the members of Got7 are able to clown around on camera like this and not look like they're overacting, as is the case with so many groups; they seem more like they genuinely had fun filming and not wishing they were anywhere else on the planet.

Easily the best part of the MV is seeing the members' faces during the breakdown.

Meanwhile, the song itself is just as odd and just as fun as the video. A squiggly, scratching beat is placed at the forefront of the instrumental, though fortunately it doesn't contrast to the point of being obnoxious rather than enjoyable. A stripped down pre-chorus then smoothly transitions into a brilliantly catchy chorus delivered by JB and Jr., with fuzzy synths creating a groggy, dreamy sound. This sense of warmth suits the adorable lyrics well, with the members telling a girl that she's flawless, even with that unpretty spot on her face that they can't see. It's a very heartwarming and uplifting message that is sure to send fans dizzy with delight.

Bambam please get out, I don't want dandruff in my cereal.

Strangely, Youngjae takes a back seat to every other member, with his string delivery of the pre-chorus being mitigated by the amount of lines all of the other members have, especially the three rappers who take up both verses and the bridge. However, Yugyeom's part just before the breakdown is particularly frustrating, and since the final chorus flows into the breakdown with ease anyway it just feels redundant. Personally I would have preferred if this part was expanded on, split between Yugyeom and Youngjae, and then used to replace the existing bridge, which I find just a little bit grating (Jackson licking whipped cream in the MV doesn't help much either, especially when the girl they're supposed to be in the room of a girl just entering her teens). As it is, the song is definitely solid, but unfortunately only the chorus is particularly great, and without it the song may well have fallen flat.

I could make a joke implying that isn't cream, but that's just a bit too easy...

"Just Right" is a flawed but very entertaining song, with a positive message and an instrumental that's refreshingly different to what most boy groups would use, and comes quite close to reaching "A" in terms of quality. EXO and Winner wish they could be this good.