By now I'm utterly puzzled as to how 100% aren't more well-known; they're from the same company as fangirl favourites Teen Top, all the members are great dancers (and three are good vocalists on top of that) and all of their singles so far have been very good, and "U Beauty" further continues this trend in quality.
The song is fast-paced, intense and is great for summer. The vocal line of the group again prove to be capable singers, with Jonghwan handling the verses, followed by Rokhyun doing the pre-chorus and then Hyukjin doing the chorus. The dynamic instrumental helps push the song further with plenty of brass instruments, which have been a trend throughout 2014 (thanks IU). The rap section thankfully didn't slow down the pace and despite being a double rap remains interesting enough. In spite of its energy the song doesn't quite have impact, it feels like it's just lacking something. Nevertheless it's still great and does almost everything right.
Disappointingly, the video isn't particularly ambitious either: the boys ogle over some girl and Jonghwan and Chanyong both make a move whilst shots of the dance are sprinkled generously in between. Needless to say with a band like 100% the latter is infinitely more interesting, and they've gone all out for this one. Jumps, spins and very impressive ripple motions make this choreography thrilling to watch.
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| Almost makes me want to learn to dance and become an active human being. |
It may not be outstanding but "U Beauty" is still a strong comeback from 100%, who show huge potential to be a big group if they could just get extra popularity. There are also adorable acoustic and piano versions for fans:
(Note: The GIFs used are not mine and belong to http://goatkrew.tk/. Thank you for giving me permission to use these!)
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